Peoples Bank of Alabama Sponsors High School Football Broadcast

Posted on August 23, 2021

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Peoples Bank is excited to sponsor the Friday Night Rivals High School Football feature on My68 WABM this fall. Friday Night Rivals originally began fourteen years ago as Thursday Night Lights in Birmingham, Alabama. Eventually, Thursday Night Lights moved to Friday nights and the name was changed to Friday Night Rivals. The program is produced by Gulf Coast Mobile and it is streamed LIVE on, and is also broadcast on My68 WABM on Friday Nights at 7:00PM.

The 2021 season kicks off on August 27th with Vestavia Hills playing Homewood. Then on September 3rd, Spain Park will play Hewitt-Trussville on their field. October 8th, Friday Night Rivals will feature Hoover at Spain Park. As the season progresses, the program will feature eight other consecutive Friday night games from the best in local high school football matchups.

WABM was recognized by the Alabama Broadcast Association for its many years of highlighting a Scholar Athlete each Friday night. The Friday Night Rivals Athlete of the Year DVD Contest was launched in 2010 as a vehicle to recognize and reward student athletes for excellence in both sports and academics. Each week during the broadcast, a Student Athlete of the Week is nominated and honored on the station.

Since its inception in 2010, the contest has resulted in $73,000 of scholarships to colleges like Auburn University, Samford University, The University of Alabama, The University of Montevallo, and many others.

The LIVE Friday Night Rivals broadcast as well as the contest is featured and promoted on all platforms including abc3340 WBMA, CW21 WTTO, my68 WABM, as well as online, social media, abc3340 news, and abc3340’s Talk of Alabama.

Be sure to tune in to all the LIVE games or watch them online at

Peoples Bank of Alabama is a community bank that puts community first. To learn more about how you can save, grow, and invest with confidence visit